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Sorachi Ace Is The Most Brooklyn Of Beers

Sorachi Ace Is The Most Brooklyn Of Beers

I have very little interest in the concept of Brooklyn as a lifestyle brand or cultural signifier. For one thing, to call something "very Brooklyn" is woefully imprecise: Do you mean that little part of Brooklyn with the expensive strollers and the yogurt and the kale and all that other shit we talk about now that we're done using "soccer moms" and "people who order apocryphally complex drinks at Starbucks" as convoluted synonyms for "middle-class white folk"?

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Sorachi Ace Is The Most Brooklyn Of Beers

I have very little interest in the concept of Brooklyn as a lifestyle brand or cultural signifier. For one thing, to call something "very Brooklyn" is woefully imprecise: Do you mean that little part of Brooklyn with the expensive strollers and the yogurt and the kale and all that other shit we talk about now that we're done using "soccer moms" and "people who order apocryphally complex drinks at Starbucks" as convoluted synonyms for "middle-class white folk"?

Read more...


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