This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. This report is exclusively available to enterprise subscribers. Check to see if your company has access.
Banks are going to new lengths to attract and retain customers with mobile features.
In Business Insider Intelligence's Mobile Banking Competitive Edge study, 83% of respondents said they use mobile banking. And banks are investing in mobile banking capabilities at unprecedented levels: Bank of America tripled its 2015 mobile banking budget in 2016, and maintained it through 2017, for example. Cutting-edge banking services are “table-stakes to attract and retain customers,” according to Michelle Moore, Head of Digital at Bank of America.
Business Insider Intelligence’s first Mobile Banking Competitive Edge Report identifies which mobile banking and emerging features are most important to consumers when choosing a bank. The study ranks the largest 15 banks and credit unions in the US by whether they offer the mobile features that customers say they care most about. The report helps channel strategists choose which features they should focus their attention on, and lets them see how they compare to rival banks in offering those features.
This study uses exclusive data from the BI Insiders Panel (BIIP), an exclusive online community of 17,000 of our readers from all over the world. Designed to be a leading-edge indicator of what’s next in digital, BIIP members tend to be affluent, tech-savvy early adopters. This means that the BIIP community is an especially sensitive indicator of what consumers will buy and adopt, as well as what behaviors, devices, and platforms will be the winners in digital disruption.
Here are some of the key takeaways from the report:
In full, the report:
The full report is available to Business Insider Intelligence enterprise clients. To learn more about this report, email Senior Account Executive Chris Roth (firstname.lastname@example.org). Business Insider Intelligence's Mobile Banking Competitive Edge study includes: Bank of America, BB&T, Capital One, Chase, Citibank, Fifth Third, HSBC, Key Bank, Navy Federal Credit Union, PNC, SunTrust, TD, US Bank, and USAA.
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